If your website isn’t helping you reach new customers, you’re in trouble. Most people do research online before visiting a business or making a buying decision. This is true whether you sell shoes, spaghetti, or superconductors. It’s not enough to just be online. Your website must work for you 24 hours a day, 7 days a week.
Unfortunately, many businesses don’t take the time to create web copy that sells. Often, the words on your website are created as an afterthought. You put a lot of time and energy into the look of your site, but you might not have put the same thought and care into the words on your pages.
That’s where I can help.
You want your website to be both informative and useful. If you think your website is just an online brochure, you’re missing valuable opportunities. Your website should be an extension of your sales and marketing force. And if you’re a small business, it should be your main sales and marketing force.
Customers come to your website to get answers to critical questions before they buy. Your website copy should answer those questions, overcome their objections, and position you as the only solution to their problems. And it should do all that without sounding pushy.
Is Your Web Copy Working For You?
Compelling website copy should:
- Give your company a voice
- Turn visitors into customers
- Establish you as an authority in your industry
- Show that you understand what’s important to your customers
- Be about your customer, not about you
Is your web copy working? If not, contact me today for a free website content analysis and we can put your words to work for you.