So you’ve got yourself a brand new business website. Now what? Unfortunately, many people think this means people will magically start visiting their site and buying their products or services. The reality is, just like your actual business, you need to actively market your website. But if you are new to this realm, you may not have any idea where to begin.
Website Marketing Tip #1 Create Content
Once your website is up and running, you can’t just stop there. You have to continue to pump new and interesting information out through that website. The more useful information you provide, the more likely people are to pick up on it through social networking. If you’re interested in learning more, Copyblogger has etched out a small empire teaching people how to market their content.
Website Marketing Tip #2 Basic SEO
If you aren’t familiar with Search Engine Optimization, it’s basically a way to set up your website so that search engines will match your site with searches conducted by your potential clients. It’s not an exact science, and the world is filled with unethical people who call themselves SEO professionals but really just want to take your money and run. You can learn the basics yourself through sites like Copyblogger again (I swear they aren’t paying me – I hate affiliate links). They even have special software you can buy to help you set your site up properly. You can also seek out a professional in your hometown, but be sure to ask for plenty of references.
Website Marketing Tip #3 Social Media
I’ve talked before about using social media to increase your customer base. Facebook and Twitter are solid, proven ways to increase traffic to your website. You just have to be willing to put in the time and/or money to see the returns.
Website Marketing Tip #4 Good, Old-Fashioned Advertising
Advertise your website. There are many cost-effective ways to do this. You can buy ads on Facebook (which when done correctly can be extremely inexpensive), Google, Bing, and Yahoo. You can buy banner ads on other websites. You can even buy TEN SECOND radio advertisements where you just direct people to your website. They exist. Don’t believe me? Call your local station and ask. Think outside the box and get the name of your site in front of as many eyes and ears as possible.
Website Marketing Tip #5 Email Newsletters
There are people who do read email newsletters. I’m one of them. For some websites that I really enjoy and who provide me with relevant, interesting information, I read every single email they send me. Maybe not start to finish and most of the time I delete them without sharing, but often times they direct me to something I want to click on and/or share. So don’t underestimate it. Mail Chimp is a great service for beginners and is free for your first 2,000 subscribers.
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