It’s almost unthinkable that in 2013 there are still businesses out there that don’t have websites, but you may be surprised by the sheer numbers who don’t. New businesses might think they don’t have the budget to launch a site, and many small businesses rely on referrals or word of mouth promotions. But the truth is, if you hope to expand your business, you must have a website. Here are just a few reasons why:
One: Your Website Never Closes
Long after you’ve locked the doors for the day, your website can still crank out business for you. 24 hours a day, 7 days a week, all 365 days per year. If someone is looking for your services at 3 am, they can find them online.
Two: Appear More Professional and Trustworthy
Most buying decisions are made by people who haven’t even left their homes. They research everything online from the best type of flooring to purchase to where to eat lunch. If people are looking for your services and you aren’t there, you’re missing out. And let’s say someone does hear about your business from an offline form of advertising. What happens when they want to look you up online and can’t find a website? They’ll go from a hot lead to a cold fish in no time flat.
Three: Your Website Can Be Updated at Any Time
What’s worse than printing an entire run of brochures only to realize you need to re-print them when you offer a new product or service? With a website, you can add, delete or modify with a few clicks of a mouse. There is no need to shell out hundreds of dollars every time your business makes a small change.
Four: Improve Your Customer Service
People are moving farther away from face to face and telephone interactions. If they have a question, they look online. If you have a website, you can put up a page of Frequently Asked Questions to help people out, and you can also offer a form where they can submit questions directly to you. They can do this at 3:00 pm or 3:00 am on your website. If they have to wait around to call you to get their questions answered, they may lose interest. But a nice email form with a nice auto-responder to let them know you received their message can help them maintain interest until you get back to them. Of course, you’ll need to have someone follow up regularly to provide real-time answers so your leads don’t go cold.
Five: Your Website is Your Storefront to the World
One of the greatest things about the internet is that it levels the playing field. Your business can compete globally if you have a website. If you are still relying on the yellow pages, you are leaving money on the table
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