I spend a lot of time on my blog talking about the benefits of business blogging, encouraging businesses to blog regularly, and imploring them not to abandon their blogging strategies. But the biggest obstacle facing busy professionals when it comes to blogging is time. How on earth do you fit blog content generation into your already-packed schedule?
The simple answer? Outsource to a blog ghostwriter. The complicated answer? Outsource to a blog ghostwriter.
The fact is, it’s not easy to find a ghostwriter who understands your business and who can address the needs and pain of your clients. The whole point of blogging is to solve problems for your audience, and it might make you nervous to hand that over to someone else.
Business Writers Only Write In The Voice Of Others
As a business writer, I can attest to this. I spend so much time adopting the tone of my clients that I often find it hard to remember my own voice here on this very blog. Adapting and capturing voice is what business writers do.
A good blog ghostwriter should sit down with you and ask you lots of questions about your business, your customers, and your goals for your blog. It may take a few posts to perfectly capture your style, but ghostwriters know how to do it. Their careers are built around writing for others.
You’re Not Doing It Yourself
The fact is, you’re probably not blogging. Go ahead. Look and see. Tell me the date of your last blog post. I’ll wait. If it has been more than two months, you’re not prioritizing your blog. This is a mistake because:
- Regular blogging leads to improved search visibility.
- Active blogging helps draw inbound leads.
- Your potential customers are looking for answers to their questions. If they don’t find them on your site, you can bet they’re finding them on your competitors’ sites.
Failing to blog can cost you time, energy and leads. And if you don’t have the spare time and effort to maintain a blog, it’s time to consider hiring a ghostwriter.
When You Pay Peanuts You Must Be Prepared To Work With Monkeys
One of the biggest mistakes a business can make when outsourcing to a ghost blogger is hiring a writer from overseas or off of a cheap job board. The prices can be very tempting, but the quality is simply not going to be there. A professional business writer will simply not work for $10 a post.
As a business owner you probably understand what it means to get what you pay for. My grandmother used to say, “If you pay peanuts, be prepared to work with monkeys.” If you’re going to pay bargain basement prices, you’re going to get bargain basement work. Ok, enough with the sayings. You get my drift. You simply cannot purchase professional-grade, properly optimized blog posts for $10 a pop.
Ghost Blogging Can Pay For Itself
No, not overnight. It takes a long time for your blog to have an impact on traffic and inbound leads. But over time, you will see an increase in traffic and leads. And at that point, you’ll start to see ghost blogging as an investment rather than an expense.
And as time goes on, your ghostwriter won’t need as much support or guidance from you. Your blog will be on autopilot from where you sit, freeing up your time and your energy to continue growing your business.
If you’re in need of a guest blogger, leave a comment or contact me directly to find out more information. Your blog can help you be found online, assert your authority in your industry, and generate new clients.
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