Having a blog on your company website is, hands down, the best and most efficient way to add new content to your site on a regular basis. But not everyone is comfortable maintaining a blog. Blogging can be time consuming, it can be difficult to constantly come up with new topics to write about, and not everyone is comfortable with their skills as a writer. There is always the option to outsource your blog to a freelance writer, but finding writers who can effectively communicate your message is not always an easy task. Whatever the reason may be, if a company blog is not right for you or your website, there are other options to explore in order to regularly add and update content to keep your site fresh.
Customers searching your website likely have questions about your product or service. Setting up a Frequently Asked Questions page can help your customers get quick answers to commonly asked questions and also adds focus to your site. As you set up your FAQs, remember to try and think like a customer to not only come up with questions they may have, but to phrase them as a costumer might. By structuring your question in words and phrases your customers might use, you can boost hits to your website, as they often type their question word for word into their search engine to find the answer they are looking for.
Show off the quality of your products and services by including a page on your website to allow customers to give praise through testimonials. New customers want to hear from existing customers in the real world, and a customer review page is a great way to highlight your product and add user-generated content. And don’t be afraid to pull existing reviews from sites like Yelp or Google Places.
Team Bio Page
Not only is it important to show off your product and services, but you should also consider giving a nod to your exceptional staff and team members on your website. Let your customers get to know your team on a bio page highlighting each team member’s skills, expertise, and experience in the field.
Help Your Existing Blog
If you have already set up a blog but are having trouble maintaining it, try creating a weekly or even a monthly recap post discussing any news or updates in your industry. You might also want to encourage your customers –or even friends and family – to comment on existing blog posts as a way to add content.
Although maintaining a blog is the most highly recommended way to update your site on a regular basis, the above suggestions are great options for adding content for those who find blogging overwhelming or intimidating. The bottom line is that any new content you can add to your site will offer more off-page SEO linking opportunities and boost your ranking.
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