In a world driven by social media, creating and maintaining a Facebook Fan Page for your company can be a great way to build your business and interact with your customers. But before you implement a Fan Page as a business strategy, you may want to consider hiring a social media professional to take on the task.
Why Should I Pay Someone to Manage My Page?
If you already have a personal Facebook page, you may wonder why you should consider hiring a Social Media Manager. After all, you already know how to use Facebook, right? The fact of the matter is this: There is a tremendous difference between using Facebook for personal reasons and using it for business purposes. Believe it or not, the technological know-how necessary to maintain a business Fan Page goes well beyond updating statuses, posting pictures, and managing privacy settings. In fact, there are a number of components you may not have even considered, such as designing fan gates, creating and tracking lead forms, and importing links and blog posts from your company website to your Fan Page. Social Media Managers will put all of these components – and more – in place to drive traffic to your page and monitor and measure page activity.
How Do I Get People to “Like” My Page?
Even people who use Facebook for their personal lives understand the impact that Likes can have on a status update or picture. It’s no secret that receiving little or no “like” activity can be rather embarrassing and demoralizing, and for business owners who are counting on Likes to increase traffic to their company’s web page, the pressure increases.
Although asking friends and family is certainly one way to increase your page “likes”, it is not the most effective. Social Media Managers know just how to build your fan base and bring people to your page who are a good fit for your company and its products and services. Social Media professionals employ a number of strategies to build your fan base and increase traffic such as Facebook ads, fan gates, and importing and inviting your LinkedIn and Outlook contacts.
Bringing your target demographic to your company Facebook page or even your Twitter feed can be a difficult and time-consuming process best left to social media professionals who can get the job done efficiently and with remarkable results.
Tools and Software
There are a number of paid tools and software to help boost your Fan Page such as image libraries, Twitter targeting tools, and even software to create and manage sweepstakes and contests. However, it can cost hundreds of dollars every month if you subscribed to them on your own. Social Media Managers have access to these tools and more to give your page a boost and help you save a significant amount of money.
These are just a few of the many benefits of hiring a social media professional to manage your company Facebook Fan Page. A Social Media Manager will work very closely with you to get to know your company and your target customer base in order to develop a content strategy to promote your business and drive traffic to your website.
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